pple has released its latest iPhone handsets, Huawei followed shortly after with its Mate 30 line, and there isn’t long left to wait now for Google’s Pixel 4. There is no current shortage of flagship smartphone releases, but new research shows that consumers are losing their appetite for new devices.

According to Gartner, worldwide smartphone shipments declined for the first time ever in 2018, falling by 1.7% in the second quarter. The market is set to continue to stall, dropping by 3.2% this year as consumer technology markets reach their “tipping point”.

To add to Apple’s problems, a recent survey by global consultancy company Prophet recently announced that UK consumers are losing faith in the tech giant.

Apple had previously ranked top of Prophet’s Brand Relevance Index, which is calculated based on more than 50,000 consumer surveys, for three consecutive years. However, it slipped down to fifth in the 2019 list due to a “dip in consumer trust”, according to Prophet.

Slowing innovation in the market is believed to be the cause of declining sales, with an increasing number of consumers seeing little value in upgrading their devices each year.

he iPhone 11 starts at $699 (£729 in the UK) for the basic model, $999 (£1,049) for the iPhone 11 Pro, and $1,099 (£1,149) for the iPhone 11 Pro Max. Those prices all but confirmed that Apple is focused on creating luxury products, but consumers will have been expecting more than a minor upgrade on last year’s iPhone XS and XR devices.

Verdict was given an iPhone 11 Pro Max by UK-based telecommunications provider Vodafone to review. Vodafone says that its plans are the perfect partner for the new generation of iPhones. It’s Unlimited business plans are available from £19.17, with its Unlimited Max Plan offering roaming in 77 destinations for £25/month. Likewise, new for iPhones, Vodafone is offering unlimited MMS for £2.50/month.

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